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Brand Relevance: How to Identify Untapped Opportunity | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding
David Aaker - The most relevant brands share four common characteristics. How does your brand perform in these areas? https://www.prophet.com/relevantbrands-2017/?utm_source=aaker&utm_medium=facebook&utm_campaign=2017-bri | Facebook
Whyletz - Brand equity is a term used to describe the value of having a recognized brand, based on the idea that firmly established and reputable brands are more successful. More specifically,
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